Now Eidos is experimenting as well. Perhaps borrowing a page from Radiohead, the publisher has announced that its latest soccer management game, Championship Manager 10 will be available for a price determined by each individual player. According to the GameSpot UK blog, the game can be pre-ordered ahead of its September 11 release date for as little as 1p, though a £2.50 will be added to the transcation, making the minimum total for the game £2.51. After that, players will have to pay £5 for optional in-season updates. This pay-what-you-like deal is available only for pre-orders--once the game is released, the game will be available for its full retail price of £29.99.
Championship Manager 10 will be just the latest sports gaming pricing experiment. In addition to EA's ubiquitous microtransactions, we've also seen a subscription-based service for Eidos' direct competitor in the soccer management genre, the profoundly addictive Football Manager Live. And while I have little doubt that this price scheme will entice some new fans into coming back to the ChampMan fold--the real test of the challenge won't be its experimental pricing, but rather if developer Beautiful Games Studios can bring the series back to its former glory.